Friday, March 13, 2015

International Garden Tourism Conference? I am SO there.

I'm excited to attend the 2015 North American Garden Tourism Conference in Toronto on Monday and Tuesday. I've been invited to speak on a panel on Monday on Garden Tourism Awards – How They Have Made a Difference.

Conference organizer Michel Gauthier in MY garden
during Garden Walk Buffalo in 2013.
It's a bit of a self-serving topic for the conference – they being the only ones that give out garden tourism awards. It's a panel, so no one will have to go too in-depth on the topic – probably just strategies on how to leverage awards into marketing and fundraising.

I'll certainly learn from the other panel participants:  moderator Abby Spencer, Director of Marketing American Public Gardens Association, USA;  Kathy Gibler, Dr. Sun Yat-Sen Classical Chinese Garden, Canada; Darren Heimbecker, Whistling Gardens Botanical Garden, Canada; Dr. Heike Platter, Director Marketing & Corporate Strategy The Gardens of Trauttmansdorff Castle, Italy; and Beth Monroe, Director of Public Relations and Marketing Lewis Ginter Botanical Garden, USA.

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