|Longwood gardens is already known for its beauty, |
but does not rest on that alone to draw tourists (and their dollars!).
The former Pierre Du Pont estate, replete with fantastic conservatories, elaborate gardens, towering fountains, organ concerts, and fireworks displays is ever-changing to keep its audiences coming back – for generations. Visiting Longwood Gardens at Christmastime is an annual event for local families, with former kid visitors bringing their own kids when they're older. As a matter of fact, Paul mentions that Longwood considers there to be five seasons - Winter, Spring, Summer, Autumn – and Christmas.
|The "Thousand Flower Tree" is a new attraction bringing|
visitors back, and making for a more memorable experience.
Even more importantly – to me anyway – they have a commitment to achieving an extraordinary guest experience by creating a standard of excellence in service to their guests – following the hotel industry's lead with guest services. They have a system of professional development for ALL staff – volunteers, students and management, at all levels – which includes measuring customer experience continuously, as well as communicating the results on an ongoing basis. And they're happy and willing to teach their system to other parks, gardens and organizations.
|Generations of family visitors come back each year for |
Christmas.It is a holiday tradition for the region's population.
|New projects keep visitors coming back, like the current |
renovations and improvements to their famous fountains.
|Could this be the real secret behind Longwood's long-term success? A focus on customer service? It works for Disney!|